Footprint, height and sight line
Measure the sales floor before comparing models. A countertop case fits on an existing counter and keeps the shop flexible, but its display volume is limited and the counter must carry the loaded weight. A floor-standing case provides more shelf levels and a taller glass front that reads from across the shop, at the cost of permanent floor space. Confirm the customer sight line from the entrance and from the till, because a case that is too low disappears behind a queue and one that is too tall hides staff. Check the number of display shelves, their pitch and whether glass shelves can be removed for cleaning. LED lighting inside the case affects how cream and glaze colors read, so ask which lighting is fitted and whether it can be specified. Also confirm which side is the customer side: a case placed against a wall needs rear access, while an island position may need access from one end only.